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Takealot is South Africa’s largest online marketplace — and selling on it gives SA entrepreneurs access to millions of active shoppers without building their own eCommerce site. Here’s exactly how to register, list products, fulfil orders, and make a profit as a Takealot seller.
Takealot’s Marketplace allows third-party SA sellers to list and sell products directly on takealot.com alongside Takealot’s own inventory. Sellers handle sourcing and pricing; Takealot handles the platform, payment processing, and (optionally) warehousing and delivery through their Lead Time or Fulfilment by Takealot (FBT) models.
Go to seller.takealot.com and complete the seller application. You’ll need your SA company registration number (or ID number for sole traders), VAT number if registered, banking details, and product category information.
Takealot reviews applications manually — approval typically takes 5–15 business days. They assess your product category, brand authenticity, and whether your products are a good fit for their marketplace. Not all applications are approved.
Once approved, you get access to the Seller Portal — where you create product listings, set pricing, manage stock, and view sales reports.
Create product listings with professional photos, accurate descriptions, and competitive pricing. Products need barcodes (EAN/UPC). If your products don’t have barcodes, you’ll need to source or generate them.
Select Lead Time (you ship to the customer when an order is placed) or FBT — Fulfilment by Takealot (you send stock to their Johannesburg warehouse; they pick, pack and deliver). FBT products rank higher and get faster delivery badges.
| Fee Type | What It Is | Typical Amount |
|---|---|---|
| Success fee | Commission on each sale | 5–20% depending on category |
| FBT storage fee | Monthly fee per unit stored in Takealot warehouse | R0.50–R5/unit/month |
| FBT fulfilment fee | Pick, pack and deliver per order | R30–R90 per order |
| Lead Time delivery | You handle shipping to customer | Your cost |
| Returns handling | Fee when a customer returns a product | Varies by category |
Fees are subject to change — check the current fee schedule in your Takealot Seller Portal for exact figures.
Takealot seller requirements: You need to be a registered SA business or sole trader with a valid SA bank account. Products must be new, legally imported, and meet SA consumer protection standards. Counterfeit or grey-market goods are prohibited and accounts will be suspended. Takealot also requires that your prices on their platform are not higher than on your own website or other platforms.
No — VAT registration is not required to become a Takealot seller. However, once your annual turnover exceeds R1 million, VAT registration is compulsory under SARS rules. Takealot will deduct VAT from success fees if you are VAT registered.
Takealot pays sellers twice per month — payments are made around the 15th and last day of each month for sales confirmed in the previous period. Payments go directly to your registered SA bank account.
No — Takealot requires sellers to be based in South Africa with a registered SA business and SA bank account. Products must be physically available in South Africa for fulfilment.
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