What does Social Media Entail?

Overall websites and applications that enable users to create and share content or to participate in social networking. i.e facebook, Twitter, Instagram or Pinterest to name a few.

What is Social Media Marketing?

Overall social media marketing is the use of social media platforms/websites to promote a product or service. In turn the terms e-marketing and digital marketing are still relevant. Thus social media marketing is becoming more popular for both practitioners and researchers all over. – source: Wikipedia

Course Objectives.

By the end of the social media course, students will have usable knowledge of the following:

• Overall navigating the social media platforms
• Be able to apply a social media content strategy.
• Understand and create content/posts that drives user engagement.
• Thoroughly managing a social media community or platform.
• Not to mention advertising on a social media platform.
• Measuring and optimising a social media strategy.
• Overall learn about social media marketing management.
• Implement social media marketing strategy reporting systems.
• ROI and how to benchmark standards.
• Implement conversion and lead strategies.
• Not to mention localizing media for SA and Africa.

More Info

Overall Social Media has become the way we as humans keep in touch. Including sharing and relaying information on a national and global stage. In turn Social Media puts ideas into consumers minds – increases sales, gets ‘buy in’

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